Writing AI Prompts
The AI is only as good as the brief you give it. A two-sentence prompt generates a two-sentence landing page - specific, concrete prompts produce specific, concrete copy.
The formula
WHO you serve + WHAT you do + WHY / what's unique
Add logistics (pricing, location, timing) if they're buying signals.
Good prompt examples
A Slack-integrated time tracker for design teams. Developers hate time tracking, but project budgets matter - we auto-classify their conversations and GitHub activity so they never have to fill in a timesheet. $15/user/month. 14-day free trial.
A small pilates studio in Austin, TX. Group reformer classes ($35 drop-in, $240 unlimited monthly), private sessions ($95/hour), and postnatal specialty classes. Ten years running, owner is a certified PMA instructor.
One-day AI engineering workshop in Berlin, Nov 15. For senior developers moving into AI. Hands-on: build a RAG pipeline, fine-tune a small model, deploy to production. €400, limited to 25 seats. Includes lunch and a Discord community invite.
Weak prompt examples
- "I need a landing page for my startup." - no context at all
- "Revolutionary AI platform that disrupts the market." - clichés in, clichés out
- "Pilates." - one word leaves everything to the model
Tips
- Name specific audiences ("design teams", not "businesses").
- Include price or pricing model - it anchors the tone.
- Say what makes you different honestly. Avoid superlatives.
- Mention proof points (years, certifications, customer count) where relevant.
- Keep it under 1000 characters - the model doesn't reward essays.
Model and safety
We use Claude Haiku 4.5 via forced tool use for structured output, so the generated sections always match the expected shape. The system prompt forbids scripts and external URLs, and we post-process every string field to strip any dangerous HTML defensively.
You get 20 full-page generations per day per user, enforced by our rate limiter. Section regenerations don't count against that cap.