Write Better AI Prompts for Landing Pages
Claude can write great landing page copy, but only if you give it something to work with. Two-sentence briefs produce generic pages; concrete, specific briefs produce pages that convert.
The formula
WHO you serve + WHAT you do + WHY / what's unique
Then add logistics (price, location, timing) if they're buying signals.
Step-by-step
- Name your audience specifically. "Design teams" beats "businesses". "Solo lawyers in family practice" beats "professionals".
- Describe what you do in plain English. Avoid jargon - this is the prompt, not the page.
- Say what makes you different. Honest differentiation. Not "revolutionary" or "disrupting the space".
- Add pricing or a pricing model. Anchors the tone and shapes the FAQ.
- Mention proof points. Years in business, certifications, customer count, awards.
Three examples that work
A Slack-integrated time tracker for design teams. Developers hate time tracking, but project budgets matter - we auto-classify their conversations and GitHub activity so they never fill in a timesheet. $15/user/month. 14-day free trial.
A small pilates studio in Austin, TX. Group reformer classes ($35 drop-in, $240 unlimited monthly), private sessions ($95/hour), and postnatal specialty classes. Ten years running, owner is a certified PMA instructor.
One-day AI engineering workshop in Berlin, Nov 15. For senior developers moving into AI. Hands-on: build a RAG pipeline, fine-tune a small model, deploy to production. €400, limited to 25 seats. Includes lunch and a Discord community invite.
Prompts to avoid
- "I need a landing page for my startup." - no context, you get generic filler
- "Revolutionary AI platform." - superlatives prime the model to write clichés
- "Consulting." - one word leaves every decision to the model
If you don't love the first draft
Every section has its own Regenerate with AI button. Use it to iterate on individual sections rather than re-running the whole generation. Section regens don't count toward your daily generation limit.