Landing Pages4 min read

Choose the Right Landing Page Template

Eight landing page templates cover the most common launch shapes. They look similar but optimize for different actions - pick the one that matches what you want the visitor to do.

SaaS Product

When to use

You're selling software, a digital tool, or anything with a free trial / demo flow

Section order

Hero → Features → CTA → FAQ → Form → Footer

Strengths
  • Feature grid handles the 'what' fast
  • FAQ addresses pricing and objections
  • Form captures demo or trial requests
schema.org type: SoftwareApplication

Book an appointment

When to use

You take 1:1 appointments — consultations, coaching, salons, tutoring, fitness, freelance services, trades

Section order

Hero → Services → CTA → Form → Footer

Strengths
  • Pairs with the FloatMessage book-appointment widget for live availability
  • Services list doubles as session types and pricing
  • LocalBusiness schema keeps Google rich-result eligibility
schema.org type: LocalBusiness

Coming Soon

When to use

You're pre-launch and want to build a waitlist

Section order

Hero → Form → Footer

Strengths
  • Minimal distraction - one promise, one field
  • Best for social-driven traffic
  • Fastest to put up
schema.org type: WebSite

Event

When to use

You're running a meetup, webinar, workshop, or launch event

Section order

Hero → Agenda → CTA → FAQ → Form → Footer

Strengths
  • Agenda section handles the schedule
  • FAQ answers format, recording, cost, prerequisites
  • Event schema makes it eligible for Google event listings
schema.org type: Event

Portfolio

When to use

You're a freelancer, designer, developer, or consultant showcasing your work

Section order

Hero → Services → CTA → FAQ → Form → Footer

Strengths
  • First-person, warm voice — feels like your own site
  • Services grid doubles as a rate card or menu
  • Person schema helps Google surface you for name searches
schema.org type: Person

Restaurant / Café

When to use

You run a restaurant, café, bar, or food truck

Section order

Hero → Menu highlights → CTA → Reservations form → Footer

Strengths
  • Sensory food language — no "gourmet experience" clichés
  • Menu categories in the features section
  • LocalBusiness schema boosts map / "near me" discovery
schema.org type: LocalBusiness

Online Course

When to use

You're selling a cohort, workshop, bootcamp, or self-paced course

Section order

Hero → Curriculum → CTA → FAQ → Form → Footer

Strengths
  • Curriculum breakdown in the features section, one item per week / module
  • FAQ handles prerequisites, time commitment, refunds
  • Course schema helps Google show the structured listing
schema.org type: Course

Lead Magnet

When to use

You're giving something away in exchange for an email

Section order

Hero → What's inside → Email form → Footer

Strengths
  • Focused layout — no CTA distractions, just the download
  • "What's inside" list sells the artifact
  • One-field form maximizes conversion
schema.org type: Product

Still not sure?

Pick the one whose form goal matches what you want - trial requests (SaaS), bookings (Book an appointment), waitlist signups (Coming Soon), registrations (Event). Templates are easy to change in the editor, but keep in mind the structured-data type is fixed at creation.