Get More Google Reviews
Reviews are the strongest signal a local business has, and the people most likely to leave one are already on your page. This guide covers both halves: showing the rating you have earned, and asking for the next one without being pushy.
Part 1 - show the rating you have
Create a social proof message
In Messages, create a new message and pick the Social Proof template. It renders as a small, unobtrusive toast rather than a popup that blocks the page.
Write it with real numbers
Specific beats vague. Use the rating and count from your Google listing rather than a general claim.
- Good: "4.8 stars from 212 reviews on Google"
- Weaker: "Our customers love us"
Only claim what your listing actually says, and update the message when the numbers move. A rating that does not match your Google listing costs more trust than it buys.
Set a delay so it does not interrupt
On the Targeting tab, set the trigger to Delay with around 8 to 15 seconds, or Scroll at roughly 50%. Social proof works best once someone is already interested, not the moment they land.
Part 2 - ask for the next review
Link a CTA straight to your review form
Create a second message - a Welcome Banner works well - and set its button action to Link. Point it at your Google review link and open it in a new tab so you do not lose the visitor.
You can find the review link in Google Maps under Share, or from your Business Profile dashboard under "Ask for reviews". It takes people straight to the review form instead of your listing.
Ask the people who already had a good experience
Timing decides whether this works. Rather than asking every visitor, target the moment that implies a completed, positive interaction:
- The booking confirmation page, using Target URLs
- A returning visitor rather than a first-timer
- After a positive survey or NPS response
Ask once, not repeatedly
Set Dismiss behavior to Permanent on the review request. Someone who has closed it once has answered. Asking again is how a reasonable request turns into an annoyance.
A note on what not to do
Google's policies prohibit incentivising reviews and "review gating" - only routing happy customers to the review form while diverting unhappy ones elsewhere. Ask everyone who completes a real interaction, and use a survey separately if you want private feedback as well.