FloatMessage
Engagement4 min read

Use Geo-Targeting for Localized Messages

Different visitors from different countries often need different messages — localized offers, language-specific promotions, or region-specific announcements. FloatMessage's geo-targeting lets you show messages only to visitors from specific countries.

1

Create a message for a specific region

In your FloatMessage dashboard, click New Message and design a message tailored to a specific audience — for example, a promotion in local currency or a region-specific announcement.

FloatMessage dashboard showing template selection for a new message
Create a message tailored to your target region
2

Set allowed countries in the Targeting tab

Click the Targeting tab. In the Allowed Countries section, select the countries where this message should appear.

Targeting tab showing Allowed Countries with United Kingdom selected, plus Target URLs and Blocked URLs fields
Select which countries should see this message

Only visitors from the selected countries will see the message. Everyone else will see nothing (or a different message if you create one for their region).

Note: Leave Allowed Countries empty to show the message to all visitors regardless of location.
3

Create region-specific messages

To show different messages to different countries, create multiple messages — each one targeted to a specific region. For example:

🇺🇸

US visitors

"Free shipping on all US orders over $50!"

🇬🇧

UK visitors

"Free delivery on all UK orders over £40!"

🇪🇺

EU visitors

"Kostenloser Versand ab €50!" (in local language)

Tip: Each message operates independently — you can give each one its own template, trigger, schedule, and dismiss behavior alongside the geo-targeting.
4

Combine with URL targeting

The Targeting tab also includes Target URLs and Blocked URLs. You can combine these with geo-targeting for precise control:

  • Target URLs — only show the message on specific pages (e.g., your pricing page for US visitors)
  • Blocked URLs — hide the message on specific pages (e.g., don't show on checkout)
Note: Target URLs support wildcards — /products/* matches all product pages.
5

How geo-targeting works

FloatMessage uses Cloudflare's IP geolocation to detect visitor countries. This happens automatically — no extra setup needed. A few things to keep in mind:

  • Detection is based on the visitor's IP address and is highly accurate
  • Visitors using VPNs may appear as a different country
  • Geo-targeting works for both floating messages and the live chat widget

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